BRAND MANAGER JOB DESCRIPTION

A Brand Manager at Mamiba must focus on developing a brand’s profit and loss performance, image
and positioning compared to competitors.

JOB DESCRIPTION
• Take brand ownership and manage all aspects of the brand through the supply chain
• Analyzing the brand position and current strategy and highlighting areas of weaknesses
• Creating a brand plan and brand strategy and ensuring all aspects of the product align with the goals of the brand.
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Monitor product distribution and consumer reactions
• Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
• Championing the brand internally making sure all elements of the company understand the brand and its goals.
• Working closely with all parts of the company to ensure commercial goals of the brand are met.
• Developing and sustaining strong working relationships with all stakeholders.
• Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand.
• Anticipate bottlenecks
• Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
• Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.
• Presenting the brand strategy to directors and sales and marketing teams at internal meetings
• Measure, report performance of external agencies and ensure marketing budgets are met.
• Seek out new marketing opportunities that fit with the brand and maximize all opportunities for growth.
• Brainstorm new and innovative growth strategies.

QUALIFICATION
• Proven working experience as brand manager or associate brand manager
• Drive for results and leaderships skills
• Excellent understanding of the full marketing mix
• Highly creative with ability to think out of box
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Strong analytical skills and data-driven thinking Advanced communication and interpersonal skills
• Up-to-date with latest trends and marketing best practices
• Comfortable working with numbers, metrics and spreadsheets
• Excellent command of the English language
• BS/MS degree in marketing or a related field