


Created in 1945, by a woman for women, Hélene Lazoreff’s desire was to open women’s appetite after World War Il, and democratize fashion
She changed the face of the press with her unique tone made of
“Seriousness in frivolity
& irony in graveness”
With its pioneering spirit, ELLE has become more than a magazine it has become one of the most influential brands in the world,
since 1945 & … forever

ELLE’s pioneering founder, returned to Paris from New York City to create a unique publication that grappled with the many forces shaping the lives of women in France in 1945. Women won the right to vote in 1944, and ELLE dove immediately into long-form “newspaper-like” features on women’s role in national politics and the growing feminist movement. ELLE articles featured rising fashion designers and provided free patterns for some of their fashion pieces.



